Could it get more romantic coquette-coded than this? The answer is no. SKIMS has tapped the iconic singer-songwriter and ultimate 2014 Tumblr it girl Lana Del Rey for a celebration of the love of glamour, cinematically captured by the British photographer.
LDR embraces the love in the air this Valentine’s Day, as seen posing in a heart-shaped box (RIP Kurt Cobain, he would have loved this campaign), and surrounded by white cats in a red velvet room. Because it’s the Ultraviolence singer we’re talking about here, love isn’t just represented in a typical way. Del Rey is seen in a funeral-appropriate attire, with an arrow right in her heart – watch her change her lyrics to “he struck me in the heart and it felt like a kiss” at her Coachella performance this summer.
The collection itself is a step-up from SKIMS’ last season collection, which was accompanied by a campaign featuring Beatrice Grannò and Simona Tabasco. Over 29 intimate pieces are offered this year, from underwear to loungewear and sleeping sets. LDR wears the Fits Ever bodysuit, a SKIMS best-seller, the heart-print sleep set, and the new Woven Shine dress.
Speaking of the campaign, Lana stated “I’ve been a big fan of SKIMS since the beginning, so being featured in their Valentine’s campaign is so exciting. Their collection is so pretty and dreamy, which made collaborating with Nadia Lee Cohen on the creative so fun. I hope you love it as much as I do.” Yes we do, Lana.
The full SKIMS Valentine’s Day 2024 collection will be available online and in select stores on January 23.
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