PUMA and PLEASURES are racing into a second collaboration 

PUMA and PLEASURES are racing into a second collaboration 

by Ollie Cox
Sponsored by PUMA 2 min

PUMA and PLEASURES have announced a second full collaboration for 2024, with a capsule carrying over the two brands’ first-ever seasonal offering in 2023, with two exclusive sneaker link-ups featuring as part of the limited-edition line-up. 

This collection looks to racing and punk motifs. These inspirations are seen in a selection of cut-and-sew items, graphic shirts, accessories, and two bold takes on the PUMA Spirex sneaker and a new edition of the TS-01 slip-on. 

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When it comes to the clobber, it’s engine revvingly cool. Clothing is injected with motorsport cues and engineered materials across a monotone colour palette featuring bold neon pops.  Visuals are created by PUMA and PLEASURES, with a fusion of both logos featured throughout. The matching Cellerator Track Jacket and Cellerator Track Pants are streamlined with track DNA, while streetwear essentials like the LS Tee and Graphic Tee come with curated graphics. 

It’s not just apparel that makes up the collection, but accessories too. Highlights include the Cap and Cross Body bags, which feature logo play across their designs, taking cues from the ‘00s running spikes. PLEASURES’ versions feature two sleek monochromatic colourways, and the TS-01 mule features a padded quilt upper and buckle closure.  

PUMA and PLEASURES is a collaboration that works. It pulls on PLEASURES’ subcultural footing, which looks to grunge, metal and punk subcultural nostalgia, perfectly aligning with PUMA’s sportswear heritage, which has been a foundation of streetwear since its inception.  

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The PUMA x PLEASURES collection is available exclusively from PLEASURESNOW.com starting on March 1 and from PUMA.com, PUMA flagship stores, and selected retailers now.

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