notwoways has been caught on camera for its latest campaign 

notwoways has been caught on camera for its latest campaign 

by Ollie Cox
2 min

notwoways is a sneaker brand born and bred in London, and if there’s one thing the Big Smoke has a lot of, it’s CCTV cameras. And in case you didn’t know, under data protection law, you can request to see whatever footage these sneaky cameras capture you in. And that’s exactly what notwoways did in its latest campaign for its Formula Zoysia sneaker. 

In the video, we see the shoes worn by protagonists across London as they go about their lives, even bringing a rolled-up carpet along with them to bring some fun into everyday spaces. 

When it comes to the shoe itself, it arrives in an easy-on-the-eye “Vintage Green,” and “London White” colourway, inspired by Zoysia grass, known for its vibrant green colour and resilience in nature. The London label looked to the Capital’s green spaces, such as Highbury Fields, as a springboard for the sneaker.  

This nature-inspired sneaker is crafted from premium cracked leather and features a handstitched midsole, a removable velcro strap and an ergonomically shaped outsole for some top-tier comfort. Pair this with a classic nostalgia-drenched British green, and you’ve got a vintage-looking banger ready for summer days in the park. On top of all of that, you get a tonal branded box with a premium branded dust bag, helping keep the sneakers as fresh as the day you buy them, a selection of green and white laces, and a quick-release NTW lace jewel. 

Notwoways’ latest campaign aligns with its original and disruptive marketing strategies which have seen the brand break into the sneaker industry since being founded in 2020. 

The notwoways Formula Zoysia will be available via a limited online release at 6 p.m. GMT on March 26. 

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