Nike’s known for being one of the most innovative brands in the game right now, GOATed for its approach to designing athletic gear in a way that puts the wearer’s needs and comforts first. So it makes sense that Nike’s continuing to innovate with its new release, an apparel collection called Nike 24.7.
Featuring Nike material innovation, the new collection sets out to take you from sport to life, from mindset to movement, from the daily grind to daily comfort, setting the standard of comfort and elevated athletic style.
Obviously innovation is key. The Nike 24.7 collection uses two new technical materials - ImpossiblySoft and PerfectStretch - combined with the brand’s grailed Dri-FIT technology. ImpossiblySoft is a Spacer-knit fabric designed to offer stretch and comfort, whilst PerfectStretch is a four-way stretch fabric tailored for a polished look and feel.
For the drop, Nike 24.7 has linked up with sprinter and Nike athlete Dina Asher-Smith, tennis player, Qinwen Zheng and track athlete, Vashti Cunningham as the faces of the collection in its new campaign. On the new collection, Dina said “As an athlete, I want to feel confident, comfortable and strong in what I’m wearing — on and off the track. What I wear is more than just clothing. It’s an attitude and a reflection of who I am, and it impacts how I perform. The Nike 24.7 collection has truly raised the bar.”
Keep an eye out for the new Nike 24.7 apparel collection, dropping globally on Nike’s website January 25th and in select stores January 30th.
Featured image via Nike©
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