Our eyes might be on New York this week, given that NYFW is well underway, but that doesn't halt the rest of the world from continuing to churn our new drops, campaigns, and events this week. From Balenciaga Music reviving legendary singer Mina to Byredo Makeup deciding the Fall beauty trend is matte, here's what you'll want to look out for this week.
Balenciaga Music’s Mina series is invading the sound waves

Balenciaga has linked up with legendary Italian singer Mina for its latest Balenciaga Music project, pre-releasing a new track via limited-edition scannable Balenciaga Music | Mina merchandise. The merch will be available to shop on Balenciaga’s website and in store, and is the only way to preview the first single from Mina’s forthcoming album, which will be released to the public in November.
Coach’s Fall campaigns wants to “Unlock Your Courage”

Coach’s new Fall 2024 campaign has enlisted its new global ambassadors Elle Fanning, Charles Melton, Nazha and Storm Reid to help you unlock your courage. Championing the brand’s spirit of individuality, authenticity, and courage, the new campaign introduced Coach’s new Fall 2024 collection in a series of stories centred around having the courage to be authentically yourself. Hit up Coach’s IG to see the full campaign.
Byredo Makeup is is mattifying your Fall makeup looks

Byredo Makeup, designed by Lucia Pica, is dropping the new Byredo Matte Lipstick in ten easy-to-wear shades, from classic nudes to bold reds. As Lucia Pica said of the drop, “You can be remembered for the way you carry yourself; being subtle and bold can exist simultaneously. Here, lipstick becomes a signature in this unspoken language.” To learn the language of Byredo’s Matte Lipstick range, head to the brand’s website.
JJJJound links up with Timberland for a GORE-TEX drop

JJJJound x Timberland are linking up for the first time to drop an exclusive collaborative GORE-TEX collection, putting a spin on a familiar Timberland silhouette. Taking the 6-Inch Premium Waterproof Boot, the collaboration reimagines the shoe with a GORE-TEX membrane and Vibram rubber outsole. Dropping in black and brown leather, the boots will be available from September 19th.
Willow Smith is the face of Acne Studios AW24

Musician Willow Smith is the latest celebrity to grace Acne Studios’ star-studded campaigns, following in the footsteps of Kylie Jenner and Maddie Ziegler by appearing as the face of its AW24 campaign shoot. With Willow Smith appearing in a myriad of diverse luxurious leather and casual denim looks, each perfect for the unpredictable weather this season, Acne Studios plays on the subcultural currents associated with archetypal leather and denim in the campaign.
Featured image via Acne Studios©
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