Lifestyle fashion brand Napapijri’s Spring/Summer 2026 campaign has linked up with eight iconic figures, including actor and former footballer Vinnie Jones, astronaut and engineer Paolo Nespoli, and fashion director Julia Sarr-Jamois, to ask: “WhoAreYou?”
Stepping into each character’s home environment, the “WhoAreYou?” campaign visualises identity as a physical place. Spotlighting Napapijri’s core values: heritage, unexpected, courage, and duality.
The campaign's diversity of talent, bringing together unexpected personalities, really spotlights the breath of identities at the heart of the brand. With each dialogue offering a new perspective, the roll-out of Napapijri’s “WhoAreYou?” campaign over the next few weeks just keeps giving.
Hit up Napapijri’s website to shop the brand’s new SS26 collection, and stay watching its socials and Napapijri Bulletin’s issues for more.
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