Why are we so obsessed with this Miu Miu x New Balance sneaker? 

Why are we so obsessed with this Miu Miu x New Balance sneaker? 

by Ollie Cox
3 min

If the Lyst Index for Q1 of 2024 taught us anything, it’s that we’re all mad for Miu Miu, which pipped Prada to the top spot in the first quarter. This year, Miuccia Prada’s youngest fashion baby pushed a skinny jeans revival, gave gardening gloves their flowers on the runway, and released a hit sneaker with New Balance sneaker, too. 

Searches for Miu Miu jumped eight per cent this quarter, and three Miu Miu pieces entered the top spot for hottest products, which is a first for any brand. The Italian label’s Polo shirt came in at number seven for the hottest products, swim briefs at number three, and its collaborative New Balance 530 SL sneaker came in at the top spot. 

The trainer appeared on the brand’s Spring/Summer 2024 runway alongside thong-style flip flops and Mary Jane styles. And, despite the Miu Balance’s distinct sporty features, it still felt at home on the runway, thanks to cord laces (which mirrored those on sandal styles) and the leather laces which were also featured on boat shoes. They arrived in a distressed suede in “Cinnamon,” White, and Ecru, creating the perfect all-outfit appropriate It-girl-approved storm. 

The New Balance 530 SL was initially launched as a running shoe and was crafted from hard-wearing durable materials. But, thanks to its streamlined silhouette it quickly cottoned on with the cool crowd. And as you’d expect with Miu Miu, playful is the name of the game. For its collaborative take on the silhouette, we saw the trainer finished with an ultra-slim sole as part of the designer deconstruction. 

A 2024 video campaign styled by Lotta Volkova sees a Peris Adolwi, Julie Hoomans, and Florine Wildeboer play fashion footsie, sharing intimate moments against a domesticated backdrop, perfectly capturing the relaxed wearability of the collaborative trainer. Volkova is an in-house stylist for Miu Miu, and has worked on viral campaigns and its most recent FW24 show. Known for her energetic approach, she explores fashion’s expression across cultures and other mediums. In the case of this heavy-hitting collaboration, New Balance’s running roots are woven into the Miuccia Prada-helmed label’s care-free cool design approach. 

Miu Miu is all too familiar with a viral moment, with previous items such as its Belted Mini-Skirt and Embroidered Silk and Wool panties sending the internet into a storm. While we love these more outlandish pieces, its collaboration with New Balance is oozing with everyday wearability. On the runway, they were styled with loose-fitting tailored trousers in a look that felt slightly more achievable in everyday situations. What does this do in turn? It attracts even more of Miu Miu’s heavily invested following to buy into its products. Pair that with a limited-edition male-size run, and you have the perfect storm for a viral moment.

The Miu Miu x New Balance 530 SL is a wearable sneaker packed with Miu Miu’s signature virality. It pulls from Miu Miu’s playful design approach while maintaining the athleticism that is key to the sneaker, contributing to its success and top spot on the Lyst Index’s Hottest Product list. 

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