Logo-mania became print-mania on the runway at FW25
Fashion

Logo-mania became print-mania on the runway at FW25

Has quiet luxury killed the logo?

5 years ago logo-mania was everywhere. Sebato De Sarno was resurrecting the Gucci logo in full force, everyone and their mum was wearing that one Marine Serre top, and Louis Vuitton’s “LV” logo was everywhere. At FW25 Men’s FM though, you might’ve noticed logo-mania’s been swapped out for a new moment: print. Camo, damoflage, paisley, florals, check, and more - prints are the vibe this season.

Here’s some FW25 Men’s print-mania moments we can’t stop thinking about. 

Flowers and check at Prada
Logo-mania became print-mania on the runway at FW25
Logo-mania became print-mania on the runway at FW25
Prints that glitter at Amiri
Logo-mania became print-mania on the runway at FW25
Logo-mania became print-mania on the runway at FW25
Damouflage at Louis Vuitton
Logo-mania became print-mania on the runway at FW25
Logo-mania became print-mania on the runway at FW25
Hand-drawn florals at Kenzo
Logo-mania became print-mania on the runway at FW25
Logo-mania became print-mania on the runway at FW25
Abstract prints at KidSuper
Logo-mania became print-mania on the runway at FW25
Logo-mania became print-mania on the runway at FW25

All images featured are via Getty©

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RP
Words by Robyn Pullen

Owning tabis will change me