If you’ve ever looked for some new jewellery and you’re somewhat tapped in, you’ve definitely come across TwoJeys. The Spanish brand has quickly become one of the industry’s favourites for the hardest chains, bracelets and rings with beautifully-shot campaigns and addicting, youthful feel.
Founders Biel Juste and Joan Margarit have just gone up another level, though, with their latest collab with Havainas - the legendary sandals brand. We caught up with them to chat about what this collab means to them, who they want to see in these sandals and what’s next for them.
What made you want to collaborate with Havaianas?
The idea of collaborating with them came naturally. We saw the opportunity to bring our TwoJeys touch and reinterpret a classic product in a new way.
What do Havaianas sandals mean to you? I’m guessing you’ve worn them your whole lives if you're from Barcelona.
We’ve worn them since we were kids. They’re a summer essential. This collaboration gave us the chance to reinterpret a long-time staple through our own aesthetic and creative lens.
I see the sandals feature your signature logo—why did you choose to use the two stars? What do they represent?
The two stars stand for strength, youth, freedom, and individuality—core values that define TwoJeys. They reflect our way of understanding life and creativity.
Who’s someone you can really imagine pulling off this collaboration?
This collab isn’t about stereotypes—it’s about attitude. We picture someone with a relaxed yet expressive style, who wears jewelry and sandals effortlessly. Alika Mock and Margo Millen were perfect for the campaign because they genuinely embody the spirit we wanted to communicate.
With summer around the corner and these sandals being ideal for the season, what are your other summer essentials?
Of course, the rest of the pieces from Isla Bonita 2025 — our most anticipated collection every year.
How do you think this collaboration represents the spirit of TwoJeys?
This collab is 100% TwoJeys: bold, authentic, and with a message. We took a classic and gave it our twist without losing its original essence.
What are your favorite pieces from this year’s Isla Bonita 25 collection?
Definitely the Saxo lighter, the Summer Boot necklace, and the Yin Yang Flame necklace. And all the tees and caps from the collection too — they pair perfectly with our latest jewelry.
Even though you’re primarily a jewellery brand, you’ve expanded into clothing and even footwear. What’s the next format you’d like to explore in the TwoJeys universe?
We have always aimed to be a reference in the jewelry industry. But with metals, our universe expands, allowing us to play in other categories.
Culted has spoken to you several times now, and every time you’ve grown even more. What’s been the craziest moment since starting TwoJeys?
There’ve been many, but opening our first store in Barcelona was definitely a big one. Designing collections for brands like Zara and MotoGP was also a dream come true. And creating custom braces for the best player (Lamine Yamal) in the world? That’s something we’ll never forget. But honestly, what amazes us most is how our community keeps growing without losing its essence—they’re still the same people who supported us when we were shipping orders from Joan’s dad’s office.
What are your favorite things to do outside of working on the brand?
We love everything related to motors, sport, film, travel, music, and being around good energy.
Finally, what kind of adventures would you love people to have with the TwoJeys x Havaianas sandals?
They’re made to move, to get dirty, to be part of spontaneous plans. In the end, they’re just part of the uniform for a summer well-lived.
Featured image via TwoJeys©
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