If you mistook the new Courréges campaign for influencer fit pics, we don’t blame you. The Pre-Spring/Summer 2026 images are all about that lo-fi vibe the whole industry is feigning over rn, with models snapping a mirror-fit pic/selfie with the new collection on. The phone’s even got a Courréges logo on the case - nice touch.
We saw it recently with Jacquemus’ LA CROISIÈRE campaign which was entirely shot on iPhone and Balenciaga for their Fall 25 campaign that had a similar lo-fi vibe (one of the pictures even had a blurry finger in it lol). It makes sense, considering photography trends are moving away from clean aesthetics and a more retro/low-quality look with the Digi Cam craze leading the movement.
What makes Courréges campaign so impressive is how natural it all looks, from the poses to the angles to even the composition, making it look like there was little to no thought behind the photo and it was just a quick flick. Maybe they’ve set a new standard for fit pics.
All featured image via Courréges©
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