To celebrate the first chapter of their new “We Love Music” campaign, LN-CC collaborated with Love International Festival and ACMH (Almost Cut My Hair) on an exclusive capsule that was unveiled at the multi-brand retailer’s East London space last week.
The open-to-public event at the LN-CC store saw the immersive space host DJ sets from big names in the festival’s world such as Chez de Milo, Dave Harvey, Ellie Stokes and Chris Stoker. The event looked like a vibe, too, with a Croatian energy taking over East London in a night that championed music, space, style and subculture.
ACMH heads up the design of the collaboration, with a collection that references Love International Festival’s spirit and energy. That same spirit can be seen in the typography graphics in this capsule which read “Our Love Will Last Forever” and “Make Love International Again” – reaffirming that the festival really is all about spreading and prolonging love. These graphics sit on garment-washed 100% cotton tees and oversized totes so you can take these messages with you anywhere you go.
With their 15th anniversary coming up, this new campaign is about more than the capsule for LN-CC. It’s about music and fashion and how much they mean to the brand’s creative and sonic identity, with a longstanding history in music that brought them together with such powerful forces in electronic music and clubwear like Love International and ACMH.
Check out the collection and the DJ sets from the day here.
Featured image via LN-CC©
More on Culted
See: Modibodi’s West Ham United link up is doing right by women in football
See: Metro Boomin’s new album, Drake’s Summer Mink hits the UK and more good sh*t this week
