Italy is known for banging food, great football teams and after this campaign drops, the ellesse LSR sneaker.
\We linked up with the guys from ellesse to shoot their latest campaign and we enlisted some of our friends from the UK and Italy to star in it. Here’s what went down.
We hopped on a plane to Italy but before we could get the creative juices flowing we settled down for a big bowl of pasta as a source (or sauce) of inspiration, ‘cos let's face it, plane food is not cutting it.
We brought along long-time friend and collaborator Kit Price, as well as our boy D’nieccio who you will recognise from your IG feed. To round off the stars of our film, we shouted Italian DJ, Fiona Zanetti.
For the shoe, the ellesse team dug into the archives and came up with a modern sneaker that can be worn every day either chilling with your mates at Bar Basso or heading for some fine dining at Verso Capitaneo, luxury meets leisure.
And luxury is what inspired the shoot. Shot in a traditional 20th-century Italian villa, we had Kit donning a full butler get-up, the camera follows him as he walks through the empty halls, a silver platter in hand. Rather than serving food, or even looks as he is used to, Kit serves D’nieccio and Fiona the LSR sneaker.
The LSR shoe will be available to shop at ellesse.com from Thursday 26th September and is on sale in worldwide retailers including Deliberti, La Rinascente in Italy, and Bodega and CNCPTS in the US.
More on Culted
See: We linked up with Kiko Kostadinov’s Laura and Deanna Fanning for their SS25 takeoff
