The sun's shining so you know what that means: a whole bunch of good sh*t from the industry. We have Choupette Lagerfeld making her way back into the limelight with a new campaign for Hublot, Blue Ivy hitting the stage and Bicester Village celebrating their 30th anniversary. We also had some fire campaigns dropping like Miu Miu's wilderness shoot, Aries and Puma's second collaboration with an MMA theme and Dior Fall 25. Anyway, without further ado, here's what's good this week.
The internet’s niece is back on stage
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Looks like Blue Ivy's all grown up but that hasn't stopped her from helping her parents out, joining her mum Beyonce on stage for her Cowboy Carter tour. The internet's niece fr.
Hublot tapped in with Choupette, Karl Lagerfeld’s cat
If you were wondering who the CEO of Hublot might be, let us reintroduce you to Choupette - Karl Lagerfeld's cat. That's right, the cat's out of the bag.
Bicester Village celebrates their 30th anniversary
To celebrate its 30th birthday, Bicester Village dropped a new, 5-episode campaign dubbed "What Will You Find?" where they show off how much goes into the experience they create for their customers, from hospitality to its curation of brands to even the things that go unnoticed. They've even got a collaboration with Gentlewoman, with a pop-up newsstand that's stocking bespoke copies of their magazine titled "1995" alongside caps and a postbox so guests can share their favourite 1995 moment. You won't want to miss this one.
Aries is collabing with Puma again with an MMA-inspired campaign
After collaborating on a pretty crazy pair of Mostros last year, Arise and Puma have linked up again but, this time, with a focus on a newer model that features a suede upper with teeth-like details on the midsole. Perfect for that MMA theme they're going ahead with.
We went to Soho House Summit powered by Porsche and hosted by the best creatives
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Soho House took us to their Summit at the Soho Farmhouse for two days filled with panels, workshops and screenings hosted by the industry’s very best creatives. Powered by Porsche where we were given the chance to drive on the Silverstone Circuit, we also had masterclasses where we could ask panelists questions and tune in on their instructive talks. The theme this time around was “When courage inspires creative change” so you already know we had to pull up - check out this talk with Ashley Walters.
Krept & Konan drops of Morley’s OG sign at the London Museum
What better way to celebrate your 40th Birthday than to show the world a piece of history? Well that's exactly what Morley's have done, giving their pals Krept & Konan the honour of bringing it to the London Museum for their unveiling next year.
KNWLS & Torso Solutions drop “Haute Tension” featuring Colin Jones
KNWLS have always gone above and beyond with their campaigns but this one's defo their biggest and best work. Collaborating with Torso Solutions, they've dropped a new series starring Colin Jones with beautiful visuals and even more beautiful clothes. Check it out!
CELINE ATELIERS gives us a behind-the-scenes look at their craftsmanship
To show off Celine's unmatched craftsmanship, they've launched CELINE ATELIERS to give us a behind-the-scenes look at how they continue their legacy at their atelier in Tuscany. Pretty crazy stuff.
Dior’s Fall 2025 campaign is all about effortless luxury
Giving us an early preview of their Fall 2025 collection, Dior's Kim Jones is leans into the vibrant energy of '70s New York and Paris to give us looks that scream effortlessly relaxed luxury. It's sophisticated tailoring perfect for the everyday wardrobe.
MR PORTER’s fine dining experience is coming to London
From Amsterdam and Barcelona to, now, London, MR PORTER's latest modern steakhouse experience is arriving in the heart of Mayfair. It's all about blending timeless favourites with distinct signatures, from the interiors to the dishes themselves. Make sure you pay them a visit, open now!
Miu Miu’s out in the wilderness for its L’ETE campaign
Miu Miu is back with another fire campaign, this time going into Mother Nature for their L'ETE collection that brings back favourites like the Aventure bag alongside new styles that embody endless summer days and balmy evenings.
The new Beats Pill is pretty in Blush Pink
There's nothing better than a good speaker for the summertime and no one knows that better than Beats so they brought along some new flavours of the Beats Pill - including this fire Blush Pink colourway. WNBA-star Angel Reese and former F1 driver Daniel Ricciardo bring the "Pill People" to life in their new campaign, too.
Featured image via Hublot©
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