The new BAPE by KidSuper campaign has just dropped, and it’s modelled by Twitch stars Kai Cenat and RayAsianBoy.
The collection – a co-creation between BAPE and KidSuper, as the two brands call it – was first teased at KidSuper’s FW25 show in Paris, and today we finally got the campaign starring Kai, Ray, and Colm himself.
For KidSuper designer Colm Dillane, this is a full-circle moment. The New York-based streetwear brand and creative studio started out with teen Colm screen-printing T-shirts and selling them to BAPE in Soho. “And now I have a BAPE collection,” the designer told us back in January. “It’s pretty full circle for me, a lot of this stuff we’re doing now, I’ve been working on for years, and it’s pretty cool to see it at this level.”
“I even made bootleg BAPE shirts in my friend’s basement,” Dillane said in a press release. “Working with BAPE is one of those surreal moments where something you imagined as a kid actually becomes real. I hope you can feel that when you see the product.”
The collaborative capsule collection features reimagined classic BAPE pieces as well as new designs of BAPE STA footwear, outerwear, tops, pants, hats, and more.
Collection drops April 12th on bape.com, kidsuper.com, and select BAPE stores and the KidSuper store in Brooklyn.
Featured images KidSuper©
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