After the collaboration’s first sighting at the Shanghai show back in May, Balenciaga x Under Armour has finally arrived.
Shot by photographer Joseph Kadow, a frequent Balenciaga collaborator, the campaign features screen grabs from a slow-mo video of models running towards the camera, decked out in the new collaboration. The images speak perfectly for the collection, with an athletic focus on the capsule that highlights the technical knowhow that Under Armour brings to the table.
Featuring a healthy array of athleisure silhouettes, the main hero items of the offering include the Hyper Trainers that feel like a modernised Speed trainer as well as the Hoodie Bag that, once again, shows off just how far Demna can take the concept of the bag. The rest of the collection is exactly what you’d expect - hoodies, sweatpants and tracksuits with the duo’s logo as well as fun accessories like Under Armour logo earrings and a pierced backpack.
The Balenciaga x Under Armour collection is out now.
Featured image via Balenciaga©
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