
Prada’s SS24 Menswear show was out of this world, literally. Miuccia Prada and Raf Simons built on their Men’s FW23 collection in Milan this morning by continuing to look at tailoring, bright colour contrasts, and iconic accessories, only this time in a slightly more otherworldly landscape.
As the first models entered the space, a liquid material began to fall from the ceiling in thick curtains, creating a moving, opaque wall that pooled in green puddles either side of the runway. But without getting too caught up on the alien substance that Prada poured onto its runway, let’s take a look at some of the key pieces from the collection.
FRINGING TO RUN YOUR HANDS THROUGH
Prada played on the “cowboys and aliens” aesthetic by incorporating fringing into the collection, an ideal juxtaposition for the alien substance pooling on the runway. This wasn’t any fringing though; seen on tailored shirts and jackets, Prada’s fringing was printed with floral designs in an array of colours, that caused the images to swing in and out of line as models walked.

PATTERNS WERE HYPNOTISING
Similar floral designs appeared on patterned shirts throughout the collection, keeping us on our toes, accentuated with vibrant floral shapes and bright pops of colour. Crimson red, lime green, and dusty pink foliage was outlined in stark black lines, even appearing in 3D embellishments evocative of FW23.

PRADA SAID “ WHO NEEDS SLEEVES?”
Gilets were another icon littered throughout the collection in an array of different colours and textures. Seen in pops of bright blue and red, some gilets were covered with utility-style pockets, following on from the functional aesthetic of Prada’s FW23 Menswear show. However, the main character was a gilet made entirely from a warm brown faux fur, pockets and all.

DO GET CAUGHT IN YOUR UNDERWEAR
There was scarcely a full-length trouser leg in sight, with the majority of the collection utilised wide leg tailored shorts; however, boxers did make an appearance. Poking out from under buttoned-up shirts and puffer jackets, were pale blue boxer hems. It’s like that nightmare of being caught in public in your pants, only make it fashion.

ACCESSORIES STRAIGHT OUTTA SCI-FI
It wouldn’t be Prada without iconic accessories. Moccasin shoes paired with high black socks finished off tailored looks whilst other footwear appeared in a smooth, liquid sheen, seeming almost to be made of putty. The bags were similarly futuristic, with shiny, leather totes and puffer-style bags in deep purple and cherry red shown clutched under models’ arms. However, Prada’s classic utilitarian style was ever-present, featured in bags adorned with clasps, pockets, and buckles.

More on CULTED
See: DSQUARED2’S SS24 COLLECTION WAS HOT AS HELL
See: SCHOOL’S OUT BUT VALENTINO’S JUST GETTING STARTED: KEY TAKEAWAYS FROM ‘THE NARRATIVES’ SS24 SHOW