Jacquemus taps into pop culture with a new campaign starring Greg from The White Lotus. Seems that Simon is as obsessed with The White Lotus as the rest of us. The campaign shows actor Jon Gries eating a banana in a denim set with banana-print boxers peaking through, captioned “Going bananas for Jon !!”
In other shots he plays golf, dons a sleek suit as he holds up a sign that says “I LOVE BANANAS”, wears hard grey sweats while lifting bananas as weights, hangs out with a llama, and drives a cart filled with the fruit. Low-key the main character of the show (he’s the only one in every season, after all), Greg is looking clean af.
A very smart campaign from Jacquemus, although the French house isn’t the only one picking up The White Lotus cast for a campaign. Kim Kardashian’s Skims has previously recruited TWL cast members: season three’s Patrick Schwarzenegger was featured on a Skims campaign with his fiancé Abby Champion just a few weeks ago; and season 2’s Simona Tabasco and Beatrice Grannò starred in Skims’ Valentine’s Day campaign back in 2023.
And it looks like Simon has been super into bananas recently. No cap. The French designer has been donning a lot of yellow. Only last weekend the brand opened its first store in LA, and the launch was banana-themed with yellow hues on the store’s sofas, market stalls filled with bananas and yellow flowers, and a big banana car parked right outside the shop. You can also spot banana-shaped bag charms and banana-yellow bags in Jacquemus’ January collection “La Croisière”.
Featured image Jacquemus©
More on Culted
See: Lyst Index 2025: The Lyst Index for Q1 is out and Loewe tops the charts
See: Breaking down the brief for our collaboration with Bentley Motors and CSM graduates
