Heaven x Kiko Kostadinov x ASICS finally dropped the GEL LOKROS™

Heaven x Kiko Kostadinov x ASICS finally dropped the GEL LOKROS™

by Robyn Pullen
2 min

*Miranda Priestly voice* “Rats… on the subway? Groundbreaking.” For Heaven by Marc Jacobs and Kiko Kostadinov’s latest collaboration, the duo is joining forces with ASICS, debuting the collaborative GEL LOKROS™ shoe with a campaign featuring New York City’s furriest foe.

The GEL LOKROS™ itself is no stranger for footwear fanatics, having been teased first in December 2023, but now it’s officially debuted with a campaign shot by John Yuyi on the NY subway, featuring a love story between Kiko Mizuhara… and her rat.

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The shoe is a take on the classic Mary-Jane, if it were merged with the GEL-KIRL™ tooling, creating the GEL LOKROS™ style. Stars appear on the shoe’s quilted upper, pairing with the chaotic feature of a ton of elastic straps with silver hardware. 

Using a FLYTEFOAM PROPEL™ cushioning floral tread and rubber toe cap to add comfort and a new level of aero dynamism, the shoe is designed with both practicality and style in mind. It’s available in three iconic colour combinations: VAPOR / COSMOS, FADED DENIM/ PALE AQUA and GRAPHITE GREY/ GUNMETAL.

Hit up Heaven by Marc Jacobs’ and Kiko Kostadinov’s websites to find the GEL LOKROS™ in all three colour combinations, available from today. You can also find the rest of the clothing featured in the campaign, designed by Heaven by Marc Jacobs, on Dover Street Market.

Featured image shot by John Yuyi via Kiko Kostadinov X Heaven by Marc Jacobs X ASICS ©

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