Gucci has further paved the way for sustainability among high fashion brands, with the Italian fashion house set to announce its “Natural Climate Solutions” portfolio at the virtual World Economic Forum in Davos later today. The plan will see Gucci help protect and restore critical forests and mangroves, while also investing in regenerative agriculture within the brand’s supply chain.
Alongside prioritising emission reductions, Gucci will compensate for residual emissions that cannot be avoided with investment in REDD-plus (reducing emissions from deforestation and forest degradation) projects that will serve to protect the forests and wildlife within them.
Gucci is also working with Conservation International, South Pole and Native to help identify and increase the scale of positive agriculture projects. In a statement, Gucci President and CEO Marco Bizzarri said: “The evolution of our strategy incorporates a series of clear climate actions that will continue to prioritise reducing our emissions and drawing down CO2, which allows us to maintain carbon neutrality across our entire supply chain.”
The announcement by Gucci further strengthens its position as an environmentally conscious fashion house. Gucci has been carbon neutral within its own operations and its entire supply chain since 2018. In 2020 it partnered up with luxury consignment company TheRealReal to promote circularity in luxury fashion. In February 2020, Gucci joined ‘The Lion’s Share Fund’ to help support the protection of endangered species.
Sustainability has become an incredibly important issue to the world. Gucci’s initiative to offer solutions to tackle climate change is to be lauded, and hopefully, other fashion brands will follow suit.
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