Gramicci gets greenfingers, HUGO revs into F1, & more this week

Gramicci gets greenfingers, HUGO revs into F1, & more this week

by Robyn Pullen
12 min

It’s Monday, so you know what that means? Our Monday Roundup is here to summarise all the must-see drops in fashion, sneakers, music, and more. This week we’re letting you in on HUGO speeding into the fast line, Gramicci putting hemp in the spotlight, Tela Cruz revealing its (ever) first collection, Open YY’s adorable new collab, HELEN KIRKUM’s elevated new adidas, and more. Keep reading for your full Monday Briefing.

Café Mountain escapes into to nature for SS24
Café Mountain©

British lifestyle brand Café Mountain is keeping one foot in modern cityscape and another in the dramatic environment of the North East of England for SS24. The brand’s new collection is a well balanced yet playful variety of high quality garments grounded in both the city and nature. Hit up Café Mountain’s website to view the new drop now.

Gramicci gets gardening with its new Hemp collection 
Gramicci©

Gramicci is putting its green fingers to use in its mid-season capsule collection, a range of earth-toned, graphic tees, pants, and shorts all inspired by your favourite green plant: hemp. But the collection isn’t just inspired by hemp; its made it from it too. With a longer life expectancy, natural strength, and abrasion resistance, Gramicci’s hemp range is designed to last. Hit up Gramicci’s website to find out more.

Tela Cruz reveals its debut collection
Tela Cruz©

Tela Cruz is the new luxury streetwear brand emerging on the scene with its debt collection this week. Offering a more community and consumer led approach to streetwear styles and statement pieces, Tela Cruz is disrupting an industry plagued by high prices and low quality with its inclusive, elevated, and quality new designs. With a mantra that states, “Thrown to the wolves, now I am the wolf” there’s no doubt Tela Cruz will be one to watch. Hit up the brand’s website to learn more. 

HUGO revs up for an F1 capsule collection
HUGO©

HUGO already revealed it’d be entering the world of motorsports earlier in 2024, but its latest capsule collection in collaboration with Red Bull has launched it into the fast lane. Coinciding with the F1 Miami Grand Prix weekend, HUGO just dropped a capsule collection fronted by Formula 1 drivers Daniel Ricciardo and Yuki Tsunoda. Featuring contemporary tailoring, modern performance-wear, and iconic fan-wear, the limited edition drop is available to shop now on the brand’s website.

Levi’s gets sustainable with new Wellthread drop
Levi’s©

Levi’s latest capsule collection is making sustainability a priority, using transitional cotton, and plant-based, natural dyes only. Named the WellThread capsule, this new drop is Levi’s latest effort to ensure sustainability without sacrificing style or innovation. It features a range of apparel pieces designed to reduce the chemical, energy and water impacts of apparel production. To learn more about the Levi’s WellThread drop, hit up its website

HELEN KIRKUM turns adidas stock materials into sneakers
HELEN KIRKUM x adidas Sportswear©

London-based designer HELEN KIRKUM has just been tapped by adidas Sportswear to refresh two of the brand’s most iconic designs: the AVRYN and X_PLRBOOST. Known for bold, statement sneakers and a fondness for upcycling, HELEN KIRKUM’s take on adidas Sportswear’s classic designs utilises recycled fabrics, vibrant colour palettes, graphics, raw edges, and stock materials. 

Cult Gaia is elevating your home with luxury scents
Cult Gaia©

Cult Gaia, the brand known for its luxury fashion pieces, is stepping into the home space with its latest drop: a range of elevated candles to decorate your home and fill it with elevated scents. Revealing three new candles (Mast, Zan, and Noor) the collection’s names and fragrance profiles are each inspired by Cult Gaia’s founder’s heritage. From Mast’s scent of sun-ripened Italian bergamot and tropical coconut to Noor’s aromas of smokey black pepper and hints of French rose, each scent in the collection is elevated and luxurious, much like its candle holders. Find the drop on Cult Gaia’s website now.

Vans and Axel Cruysberghs speed into new skateboarding drop
Vans©

Vans has linked up with skater Axel Cruysberghs for its latest drop, Skate Old Skool Sport, a new suede shoe inspired by Axel’s love of outdoor culture. Taking root in Axel Cruysberghs’ memories in Southern California, from the dirt tracks he takes when biking to the skateparks he frequents, the Skate Old Skool Sport is a vulcanised shoe made with hairy suede and textile uppers. Its pine green, pink, and purple colourway nods to the colour palettes of 90’s hiking gear. To shop Vans’ new shoe, hit up the brand’s website now.  

Serge DeNimes takes a trip for its “Space Desert” Pre-Fall drop
Serge DeNimes©

Jewellery novelists Serge DeNimes’ Pre-Fall 2024 collection has just arrived in a cloud of red space dust. Entitled “Space Desert,” the new collection takes inspiration from otherworldly landscapes, textures, and aesthetics, revealing a range of 925 sterling silver and gold-plated rings, bracelets, pendants, and ear cuffs. This collection’s roots in space exploration are seen in the bold lines, unusual textures, and unique stones reflecting the Mars-like landscapes of space. To shop Serge DeNimes’ “Space Desert” collection, hit up the brand’s website now.

Olivia Dean and adidas Originals drop collab mech 
adidas Originals©

You’ve probably seen it plastered over your Instagram page, but in case you didn’t know, Olivia Dean is currently playing a string of sold-out shows at the Hammersmith Apollo. To celebrate, Olivia Dean has teamed up with adidas Originals for some limited edition collaborative clobber, applying graphics from her tour to tees and super sick Firebird trackie. 

Turn a new page on digital-age beauty with “Pixel Flesh”
Ellen Atlanta©

Gen-Z insights analyst and beauty writer, Ellen Atlanta is shaking up the beauty industry with her upcoming book, Pixel Flesh: How Toxic Beauty Culture Harms Women. Looking into the way we perceive beauty in the digital-age, from TikTok filters to cosmetic surgeries to even darker realities, Atlanta is hoping to wake you up to the realities of beauty culture in 2024. Touching on a variety of issues that occur in real lives everyday, Atlanta’s new book hopes to make navigating beauty, image, and life just a little bit easier for us, so if you ever feel like you struggle with this – or are just intrigued to find out what she has to say – keep an eye out for Pixel Flesh to drop this Wednesday May 8th.

Open YY collabs with an adorable icon: Hello Kitty
Open YY x Hello Kitty©

Open YY is teaming up with an iconic public figure for its latest drop: Hello Kitty. Revealing a bubblegum pop collection with Hello Kitty’s adorable face at its heart, Open YY’s new drop features comfortable, summer-y silhouettes rooted in loungewear. Hearth patch pyjamas, cropped tees, and lace trim dresses both serve Hello Kitty cuteness whilst still being wearable. Long time Hello Kitty fans should hit up Open YY’s website to shop the collection now.

Absolut linked up with the Sugababes for its Hunni Lemon Drop
Absolut©

In celebration of its new Hunni Lemon Drop vodka, Absolut linked up with iconic British girl band, the Sugababes last Thursday night to put on the bank holiday party we all deserve. The Hunni-Hive event invited attendees to mix and mingle to live music, and try Absolut’s Hunni Lemon cocktails, flavoured with the brand’s premium, smooth, honour-flavoured vodka. Perfectly paired with lemonade, the new Hunni Lemon Drop is perfect for the pending summer days. Find the new Absolut Hunni Lemon here

LA meets Japan with Born x Raised and SAINT Mxxxxxxx’s drop
Born x Raised x SAINT Mxxxxxxx©

LA-based streetwear brand Born x Raised has linked up with Japanese luxury brand SAINT Mxxxxxxx for a new collab. Featuring a selection elevates streetwear apparel, including satin varsity jackets with logo embroidered details, mock neck tees with tattoo-inspired graphics, and pieces embellished with studs, the collection pulls on both brands’ iconic aesthetics to create its new collection. Whether you’re a fan of Born x Raised LA streetwear style or SAINT Mxxxxxxx’s streetwear style born out of Japan, hit up BXR’s website now to shop.

Featured image via Serge DeNimes©

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