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GMBH DOES DEMI-COUTURE FOR MEN, HERE’S WHAT IT MEANS

GMBH DOES DEMI-COUTURE FOR MEN, HERE’S WHAT IT MEANS

by Carl Escoffier
2min
GmbH©
GmbH©

GmbH is launching a line of Demi-couture tailoring that will be exclusively made to order. This will contain four styles, made up of variations of off-the-shoulder jackets and coats that were initially shown during their AW21 show ‘Welt Am Draht’. 

The pieces will be available to order with plain or faux fur stoles, which are not only detachable but also interchangeable. With the coats constructed with adjustable traditionally boned corsets, it will allow the pieces to be held in place from the inside. The pieces themselves will be tailored two hours away from GmbH’s Berlin studio and will then be finished in-house. To maintain a more accessible price point, the items will only be available to order directly from GmbH. 

 

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Speaking of the announcement, GmbH creators Benjamin A Huseby and Serhat Isik said “We have always had a particular interest in the craft of tailoring since Serhat cuts all the patterns for GmbH himself”. They also added that “the Demi-couture line is a way to bring some of this tradition and skill to life”. 

Orders for GmbH demi-couture Autumn 2021 will open on April 23 and close on May 5. Styles can be ordered through the GmbH website or by contacting shop@gmbhgmbh.eu for a line sheet.

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