Sun, sea, sand, and surf; Ellesse’s SS23 campaign is a much needed early taste of summer. Encapsulating the holiday vibes we’re all craving, the sportswear brand’s latest collection is fitted out with breezy tees, casual shorts, and light over-layers perfect for your pending summer holidays.
Against the backdrop of a vibrant pool holiday, Ellesse’s SS23 campaign enlisted five “Visionaries” to curate a relaxed summer vibe to showcase the collection. Between kicking back by the pool to getting heated in a game of padel, the campaign sets out to highlight both the sunny optimism and playful competitiveness that this time of year tends to awaken in us.
The brand’s carefully curated five “Visionaries” each demonstrate a different element of the campaign, bringing their own set of skills and traits to the table. Spanning multiple fields, cultures, and countries, Ellesse’s SS23 campaign features a creative director, TJ Sawyerr; musician, Levin Liam; roller skater, Ayisha Alli; DJ, Kim Turnball; and gamer, Jasmine Asia.
All of this is to showcase the brand’s latest collection, which features an array of padel-inspired Ellesse logo tees, casual shorts and practical joggers, baseball caps for a break from the sun, and lightweight hoodies for when the evening gets chilly. Ellesse has considered every aspect of the ideal summer day in designing its new collection, with items for the blazing height of midday to the cooler evenings.
The collection’s colour palette is a mix of gentle ocean blues, dusky warm pinks, and clean stone greys, all encapsulating the relaxed vibe of summer abroad. Plus, items featuring Tucan motifs with hooked beaks and silhouettes of palm-trees transport the wearer to a sunny pool-side.
Whether you’re planning your escape closer to the equator or are just getting ready for British summer time to come into full effect, Ellesse has thought of you. The brand’s SS23 collection is an early slice of summer perfect for easing us all into the long awaited holiday season.
Check out the full collection, dropping on ellesse.com today.
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