Everyone raves about Our Legacy’s clothing and for good reason, too. With their minimalist yet punkish details, flattering silhouettes, and quality craftsmanship, what’s not to like? But something about the cult brand that doesn’t get talked about enough is their world-building campaigns that keep us coming back for more, and we wanna know why.
Our Legacy’s campaigns aren’t really anything crazy - they simply capture interesting-looking models head-to-toe in OL (the way it should be worn). From running up drenched in a river for the activewear capsule to strolling around a chilly Berlin afternoon for the Fall collection, these campaigns allow you to easily see yourself wearing the clothes too.
Visuals are kept relatively Lo-Fi, too. Using film or camcorder screen grabs, it closes the gap that so many luxury brands create with their customers by giving a more accessible feel. Pair that with the immaculate styling that goes into every look, and it’s hard not to get addicted to the quietly cool air that surrounds Our Legacy.
Featured image via Our Legacy©
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