Moncler has joined forces with the Winter Olympic Games as the official sponsor of the Brazil Olympic Committee and technical sponsor of the Brazilian Snow Sports Federation for the Milano Cortina 2026 Winter Games in February, 2026.
Both partnerships track for Moncler: the brand’s DNA has always been rooted in performance and winter sports, and its house ambassador is world renowned skier Lucas Pinheiro Braathen. And it’s not the first time the brand has outfitted a team for the Olympics: back in 1968 Moncler designed the uniforms for Team France’s ski team, for the Winter Olympics in Grenoble. For 2026, Moncler will sponsor the opening and closing ceremonies, and serve as the technical sponsor of the Brazilian Snow Sports Federation’s alpine ski team.
“Returning to the Winter Games means a lot to Moncler, not only as a celebration of our heritage and where we come from, but also as a statement of what we stand for as a brand, continuing to push the boundaries of high performance and high style, now on the world’s biggest stage for winter sports,” said Remo Ruffini, the Chairman and CEO of Moncler, in a statement.
The uniforms are sleek and high-performance: white all in one ski suits emblazoned with the stars of the Brazilian flag, with a Moncler crest on the thigh and a Brazillian flag on the upper arm. “It will be an unforgettable moment for our athletes to parade in one of the world’s fashion capitals wearing pieces that blend performance, design, and style,” said Emanuel Rêgo, CEO of the Brazil Olympic Committee.
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