Moncler has linked up with Al Pacino and Robert de Niro for their latest campaign ‘Warmer Together’.
The acting greats are also close IRL friends, and the campaign celebrates their connection – exploring both physical warmth, as embodied by Moncler’s outerwear, and the inner warmth which comes from friendship and emotional closeness.
Lensed in New York by world-renowned portrait photographer Platon, the Al Pacino and Robert De Niro story unfolds across black and white images as well as a selection of short films and behind-the-scenes moments.
Across the campaign, the five themes of friendship, respect, connection, trust and warmth are explored – united by the duo’s mutual bond and energy, as well as the recurring New York skyline.
“For decades, Moncler has been associated with winter and puffer jackets, but I have always felt that Moncler is about something deeper: love and a sense of togetherness,” says Remo Ruffini, Chairman and CEO of Moncler.
“Through their story of friendship, Al Pacino and Robert De Niro embody everything Moncler truly stands for: affection, warmth, and the belief that we are all better and warmer together,” Ruffini adds.
That’s not all, to accompany ‘Warmer Together’, artist and Moncler ambassador Tobe Nwigwe, together with his wife Fat, has recorded a new rendition of Bill Withers’ classic track “Lean on Me”.
A timeless anthem of friendship, support, and solidarity in challenging times, the song’s lyrics echo the campaign’s message of comfort found in companionship.
Sponsored by Moncler
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