In the midst of a downturn in the world of luxury, Prada Group - the parent organisation that owns Prada and Miu Miu - stays winning. According to Prada Group, Miu Miu in particular is pushing this growth, with its retail sales more than doubling in the third-quarter of 2024, rising 105 percent year-on-year.
There’s no denying Miu Miu’s impact right now, seen in its star-studded campaigns, viral collections, and interactive activations in cities around the world. Each season, Miu Miu proves its innate understanding of what’s current, timely, and viral by tapping the needs of its demographic.
Miu Miu’s Creative Director Miuccia Prada also serves up a refined palette at Prada, which saw retail sales rise 2 percent in the third-quarter. Whilst Prada’s growth isn’t skyrocketing as fast as Miu Miu’s, it’s still evidence of Prada Group thriving at a time when other luxury brands are struggling.
Given that LVMH’s fashion sales are down 5 percent in the third-quarter of 2024, and Gucci owner Kering’s revenues plunged 15 percent, there’s no denying that Prada Group’s numbers are impressive. Looking at Miu Miu and Prada right now, it’s not hard to see why.
More on Culted
See: Corteiz put their spin on Nike’s legendary Air Trainer Huarache
See: A$AP Rocky’s new collab with PUMA is pending: here’s what you need to know
