Lyst’s highly anticipated Lyst Index just dropped for Q3, ranking the 20 most popular brands. Here’s the new leaderboard.
Miu Miu reclaimed the top spot as the hottest fashion brand from July through to September, previously being held by LOEWE who dropped down to 2nd. This came as no surprise, with a 30% spike in searches every quarter and the Balmoral pop-ups that appeared online and in Asia. The ever-popular Arcadie Suede bag that was also listed as the fourth hottest product of the quarter – you might recognise it from the FW24 campaign with Cara Delevingne.
Prada and Saint Laurent maintained 3rd and 4th place, respectively whilst the biggest boost was Alaia at 5th, which jumped 12 places to knock down Bottega Veneta to 6th. The French house’s fishnet ballet flats were probably responsible for that – they were the hottest product of the quarter – as well as its Guggenheim runway show at NYFW.
Jacquemus and Gucci sat 7th and 8th, while The Row jumped to 9th position from 16th – probably through their high-profile celebrity endorsements including Kendall Jenner and Harry Styles and buzzy no-phone runway shows.
Balenciaga dropped down to 16th place this quarter, while newcomers Ralph Lauren, Totême, Victoria Beckham and Chloé suggested a rise of more classic, timeless aesthetics.
Featured image via Miu Miu©
More on Culted
See: When does -core become appropriation?
See: Nigo, Liam Gallagher and more things to look out for this week
