Gap has been redefining denim for over half a century with one simple concept: it shouldn’t be this hard to find a pair of jeans that fits. So linking up with the global girl group that’s redefining music for its Fall 2025 “Better in Denim” campaign makes a lot of sense. Collaborating on an already viral campaign that sees the six members of KATSEYE - Lara, Yoonchae, Manon, Daniela, Megan, and Sophia - dancing to Kelis’ 2003 track “Milkshake,” each in their own personalised denim fits, Gap shows rather than tells how its denim is designed for everyone.
Sitting down with KATSEYE to chat about the campaign, Manon told us how the vibes were on set when shooting with Gap, saying: “honestly, just working with [Gap] on the shoot alone was so aligned with everything that KATSEYE is [about]. [Gap’s team] fully were like, “hey guys, we have these looks for you, but make it your own. Whatever is most comfortable for you.” We were changing stuff out and making sure that we really felt comfortable in what we were wearing, and I appreciated that so much.”
Comfort and wearability have always been at the core of Gap’s identity, and for the brand being able to move easily in a pair of their jeans is the standard. But you’d assume that being able to dance in a pair of jeans is a bigger feat, right? Not for Gap, apparently. This isn’t the first time KATSEYE has danced in denim, but they said that it felt really natural following Robbie Blue’s choreography in Gap’s Fall 2025 collection.
Watching the campaign video, there’s no doubt that Gap’s denim is easy to move in, but Sophia corroborated that, saying, “denim has always been something that all of us collectively are very comfortable in. It’s something that we feel really safe in, because it kind of ties us together naturally, no matter how we wear it. I could be in a denim set that's covered in tears, and she could be in a dress, and we would still be cohesive. That's like the beautiful thing about denim: it's always so comfortable to dance in.”
The key way that Gap’s Fall 2025 campaign demonstrates the versatility and wearability of its denim is through the rapid movement of Robbie Blue’s choreography. Talking about collaborating with Robbie himself, the choreographer working with some of the biggest names in music right now, Megan said, “It was literally so amazing to work with [Robbie Blue]! He’s such an iconic choreographer, so being able to even be in the same room with him is insane. We [danced to] the song “Milkshake” which is such a bold track, and he really embodied that 2000s vibe that we were going for.”
And KATSEYE are no strangers to intense choreography - in fact, they’re well known for it. The multi-national girl group, originally created on a reality TV show aiming to assemble the world’s next K-pop sensation, are rapidly becoming exactly that. While their sound is bold and catchy, fans also come for their choreographed dances. They recently dropped a new album “Beautiful Chaos” which is accompanied by three music videos already, for “Gnarly,” “Gameboy,” and “Gabriela,” each featuring dances that have gone viral online.
Talking about “Beautiful Chaos”, Lara explained that the album was very versatile. “It was less about a specific sound, and more about a vibe that we wanted to deliver. [We had] this message that we aren’t afraid to be bold and take a new step with our career. I feel like for each song, it was a different vibe. I would say for “Gnarly” [we were inspired by] people like Sophie, the producer, Charli XCX, and FKA Twigs. People that are very experimental and bold and not afraid to make people uncomfortable and make a statement. [Whereas] for “Gameboy,” it was more similar to Ariana Grande and “Touch,” which is a song that we had on our last album.”
After “Beautiful Chaos”’s viral track “Gnarly” divided the internet earlier this year, KATSEYE stayed cool, calm, and confident in the face of people who didn’t get the vibe of the song. And after a matter of weeks, most of them had come around to it anyway, because it grows on you fr. Talking about their “if you don’t get it, you don’t get it” reaction to the initial backlash “Gnarly” received, I asked KATSEYE if they have any advice for their fans on protecting their peace like that.
In response, Sophia said, “I think just remember how you felt the first time you had that idea, because that initial feeling is the reason why you did it. That's all that matters. Once you put it out into the world, just keep remembering why you did in the first place. Those who ride with it are gonna ride with it, and those who don’t: they don't get it, and that's ok.”
Head to Gap's website to shop the Fall 2025 collection worn by KATSEYE in the campaign.
Featured image via Gap©
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