Following another successful season at Milan Fashion Week last month, Matthieu Blazy’s Bottega Veneta has proven to the fashion industry, once again, that nothing is more important than a refined identity and unwavering consistency. And the luxury brand makes that point clear in a brand new campaign for its Spring 2025 offering.
Shot by the photography sisters Maria and Louise Thornfeldt - frequent collaborators of the fashion house - the campaign features a wide range of imagery, from flawless detail shots to full ensembles, all whilst keeping a light-hearted energy with playful poses.
The grungy, brutalist backdrop contrasts nicely with the elegant collection on display, with vibrant colours popping against the monochromatic walls and floors. The styling is chic yet wearable, providing an inspired lookbook that evokes a sense of the luxurious lifestyle that the fashion house embodies.
Emblematic motifs like Bottega Veneta’s infamous Intrecciato pattern make an expected return, paired with a variety of statement pieces like a shining, sequin dress and a spiralled gold earring resembling a snake.
We had no doubts that the garments and accessories in Bottega Veneta’s Spring 2025 offering would be immaculate, but when combined with the imagery, styling, and overall world building of the Italian label, it really ties everything together.
As one person in the comments of Creative Director Matthieu Blazy’s post said: “Normal service resumed, unreal campaign and clothes to die for,” and we couldn’t agree more because, clearly, it’s a Bottega Veneta world and we’re just living in it.
Featured image via Bottega Veneta©
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