It's Valentine's Day, there's love in the air and it's no different in the industry with a lot of love-themed drops like Drake and PARTYNEXTDOOR's $exy new album and AJ Tracey's new track "Crush" featuring Jorja Smith. There were also some great campaigns that blessed our feed like Elmo joining On again and Naomi Campbell for Burberry but without further ado, here's what's good this week.
Pete Davidson is Reformation’s official boyfriend
Having had his tattoos removed recently, Pete Davidson shows off his new bare body as the official boyfriend of Reformation. Dubbed the perfect boyfriend, he shows off exactly how we boys should all be acting around our Valentine's Day.
Elmo joins On for the new campaign
Having joined Roger Federer on the big screen for the Super Bowl adverts, Elmo’s back with On for their new campaign. Encouraging runners to not be too hard on themselves, the premise of the whole campaign is “Soft Wins.”
Duke+Dexter drops their Vibram Wilde loafer
Getting a Vibram sole on your shoes is a rite of passage for any footwear brand and it seems like Duke+Dexter has reached that status, with their first shoe featuring the legendary, trustworthy outsole on the Wilde loafer.
Drake and PARTYNEXTDOOR bless us with “$ome $exy $ongs 4 U”
It’s been a heavy Kendrick week since the Super Bowl but Drake made sure that we didn’t think he was washed, releasing a collab album with PARTYNEXTDOOR for “$ome $exy $ongs 4 U.” It’s a lot of R&B bangers so make sure you tap into this one.
We’re all crushing over Jorja Smith’s new verse on AJ Tracey’s “Crush”
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AJ Tracey’s been pretty quiet for a couple of years now but he made sure to come back with a bang, getting Jorja Smith to hop on “Crush” for his grand return. It’s safe to say that we’re all loving (and crushing) over Jorja’s verse - where is the accent from tho?
Naomi Campbell features in Burberry’s new campaign
Daniel Lee campaigns never disappoint and his new Burberry one featuring Naomi Campbell sees her getting in a cab on a rainy day with a knight sitting next to her. I mean, who thinks of that?
Celine shows off their new Bath & Body line
If you love Celine’s fragrance line and want to smell like it straight out the shower, this new Bath & Body line might get you pretty excited. Featuring a body lotion, eau de parfum, liquid soap and hair mist, this might be the best Valentine’s day gift.
We went to see Willow for Acne Studios and Spotify
Being the face of Acne Studios, Willow blessed us with her voice by making a trip down to Hackney Church for a special performance with Spotify. It was exciting, it was emotional and it was, most definitely, a vibe.
We spent Valentine’s with Amelia Dimoldenberg
The day of love can get pretty lonely for some of us so Amelia Dimoldenberg made sure to have us covered, hosting a little event with Bumble.
Featured image via Getty©
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