Ever since TikTok went dark in the US last week, it hasn’t been the same. Like a reanimated corpse, it’s acting up in weird ways and giving off a different vibe that users just aren’t feeling. Now people are saying that TikTok might be dying, with users ditching the platform for RedNote and even IG Reels… so what does that mean for TikTok marketing?
View on TikTok
When we say “TikTok marketing,” we mean the unhinged, lo-fi style of videos that brands have adopted when posting on the app that really tap into Gen-Z’s dialogue. Think LOEWE linking up with Jake Shane; Marc Jacobs’ collabs with @sylvaniandrama; and even more curated brands like Prada getting in on some viral TikTok trends.
So what happens to TikTok-tailored marketing when TikTok ceases to exist? Whilst we are starting to see brands on other platforms adopt a slightly more lo-fi approach, it’s nothing compared to the sh*t you see on the clock app. Aliens talking about their “new earth friend, Marc Jacobs” do not fly on IG Reels, we can tell you that much.
View on TikTok
If we all abandon TikTok, does that mean we’ll end up losing all the weird af marketing that brands have adopted to keep us happy? We don’t want to go back to polished campaign images - we want Bemi Orojuogun (aka the bus auntie) advertising designer bags by staring at us in a bus lane.
Featured image via @marcjacobs on TikTok©
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