Annabel’s, the exclusive Private Members’ Club that’s world-renowned as one of the best out there, is putting us in the festive spirit with its new façade, a transformation brought to life for a good cause.
Every season, Annabel’s unveils a new façade that transforms its iconic entrance on Berkeley Square, but its installation this holiday season is next level. Designed by Tatiana Kharchylava, Creative Director of The Birley Clubs, the new holiday-themed façade reimagines Annabel’s historic entrance as the tall wooden doors of an ornate wardrobe, opening to reveal a fairytale landscape filled with snow, icicles, and even a lion.
In true festive spirit, Annabel’s seasonal new look has been designed with a good cause in mind. The new façade is in support of the The Caring Family Foundation’s (TCFF) “Food From The Heart” campaign. As Tatiana Kharchylava explains, the façade has depth in its symbolism. “The lion represents both courage and strength, but also with its porcelain appearance, fragility. My hope is that the façade offers a quiet moment to pause, reflect and reconnect with the magic of hope that we all knew when we were young."
For the unveiling of the new installation, Annabel’s invited some of its VIP clientele, including Alexandra Burke, Richard and Patricia Caring, Arizona Muse, Rahi Chadda, Eva Apio, Freddy Carter, Lydia West, and more, for an evening of flowing cocktails, festive choir music, and the moment where the lights were turned on revealing this year's façade.
Hit up Annabel's website to find out more, or just head to Berkeley Square, London to see the façade IRL.
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