BOX©

BOX DEBUTS ‘MONETA’ EXCLUSIVELY ON CULTED

BOX DEBUTS ‘MONETA’ EXCLUSIVELY ON CULTED

by CULTED
3 min
BOX©
BOX©

Meet Miss Moneta, a Goddess of memory, prosperity, finances and money. This music video, the second released by BOX, is a trippy colourful film that accompanies the dark but very accurate track we can all relate to. The track was written when she was in a “Low hi moment“, travelling and constantly working while trying and struggling to make the time to be “still” with herself. “This has been a constant struggle in my life. Finances HA I am so shit with it. All the things I lust after, it’s never enough and can be spent so easily”.

When asked how the music video came about, BOX says it was her “birthday on March 5 2020 midnight in Paris” when her previous song ‘DRINK ME’ came out on BBC1extra. “I cried myself to sleep with joy. The next day I moved my hotel room to film this video planned, because what is a better birthday present to yourself than to shoot your own video?”. BOX worked on the balloon scene with Olivier Schawalder, who created her balloon braids, while her boyfriend, Peter Dupont, sent her cake from her new favourite chef in Paris Cedric Grolet – “please LET THEM ALL eat his cake!” she says. 

The bubbles in her video represent the isolation we can all face when caught up in our own bubble. The spinning scenes of BOX being in a fancy hotel room with balloons in her hair illustrate how she feels “about spending money on expensive things”. She goes on to say “it’s a joke”. Later in the video Moneta evolves into a villain who takes up the screen, “she is money but personified” and what BOX imagines her greed to look like. 

All in all, Moneta is a reminder to BOX and I guess all of us to remember where we come from “and not give in to the shiny distractions of commerce that want to “make it all better”!

Check out the full video below. 

CREDITS: 

Directed by: Breanna Box
Music Production: Thomas Rawle
Edited by: Breanna Box
DOP for MONETA scene: Stefan Yap
The rest was self-filmed.
Nails: SOJI
Money wig: Tasos Constantinou
Makeup: Jade Coxon
Balloon Braids: Olivier Schawalder
3D coin: Carla Zafon
Moneta Mint boots: ioannes
Bubble fish outfit: frejawxhestejente 

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