If you’re looking to immerse yourself in the world of LOEWE - which we already know you are - Selfridges Corner Shop in London is the place to hit up this summer. The brand’s perfumery line, LOEWE Perfumes is taking over the space on the ground floor of London’s most-loved luxury shopping spot to unveil a brand new installation. Here’s what you need to know.
From May 19th to June 21st, you can step into LOEWE Perfume’s garden of scent and craftsmanship, an installation by Milo Design that’s made to replicate the vibe of LOEWE Perfumes’ dialogue. Inside the space, you’ll find a honeycomb structure that transforms the space into a visual representation of nature, like a self-described “living storybook of scent.”
The entire vibe of the space is both visually captivating and planet-conscious, pulling on the blend on innovation and sustainability that LOEWE and LOEWE Perfumed are so well-known and loved for.
But that’s not the only reason you should it up. Exclusive items will also available during the pop-up, including collectible LOEWE Perfumes Beeswax Candleholders and Candles, the LOEWE Tomato bath line Limited Edition Set, the LOEWE Miniature Perfume Set, and more.
This is on top of the in-store experiences that you can get involved in at the pop-up, spanning botanical arrangement workshops, engraving services, and pressed flower label personalization.
Head to Selfridges Corner Store this summer to step into the world of LOEWE Perfumes.
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