French-based streetwear brand Youth of Paris has been teasing a collaborative release with adidas Originals all year, and it looks like it’s nearly here. Known for employing a neon-based aesthetic in previous collections, Youth of Paris are set to release a reimagining of the classic adidas Campus 80s.
Emerging in France’s streetwear scene, Youth of Paris is a brand that was originally conceived as a Tumblr page in 2011 by young Parisian fashion stylist, blogger and consultant Alex Lopez, who presented a capsule collection for the brand titled “Leave Me Alone” for SS16. With an accompanying hometown lookbook shot around the French capital’s La Madeleine area, it featured a range of graphic hoodies, T-Shirts and caps, and put the brand on the map.
Debuted on Instagram back in summer by Alex Lopez, the black sneakers feature a distressed denim upper, detailed with randomly-placed stitching. In contrast to the majority dark colour palette, purple stitching appears on the side and at the heel of the shoe. More colour appears on the tongue, where the Youth of Paris branding features in a neon green. adidas branding adds to the design with their iconic triple stripe on the sides, as well as the Trefoil logo on the heels.
Although not much about the release has been revealed, Alex Lopez has divulged that the Youth of Paris x adidas Campus 80s will come with three sets of laces: black, purple, and neon green, in addition to a card holder with a special ID card for anyone who cops the upcoming collab.
Keep an eye on socials for more information on when the collab will be released and how to secure a pair.