
The Metaverse has been a buzzword since before its conception, and now more brands than ever are tapping into it to ensure they stay ahead of the times. Below we’ve rounded up some brands and their latest Meta developments so that you know what’s available to you in every-verse.
GCDS introduces crypto payments

The self-styled anti-label GCDS is run by co-founder brothers Giuliano and Giordano Calza.
Following the launch of the new website www.gcds.com, GCDS has introduced a crypto payments function on its e-commerce platform.
As payments in virtual currencies are an increasingly popular and established reality, on the GCDS website for Europe and United States it is now possible to purchase with the major digital currencies including: Bitcoin, Ethereum, Litecoin, Bitcoin Cash, USDC, DAI and Dogecoin.
‘The market is growing, and payment methods need to reflect the world that is changing. Wanting to continue to be a digital tech company, today it is essential to satisfy the millions of digital currencies consumers and users and to expand payments features, that also speak to Generation Z” says Giordano Calza.
Will offering these services allow GCDS to not only sustain but grow its audience… I guess we have to wait and see.
Meta X Balenciaga

As many video game users envious of their characters wardrobes will be enthralled to know, Meta is now launching an Avatars Store where everyone can dress their avatars in designer threads.
Meta CEO Mark Zuckerberg announced on Friday that customers will be able to buy outfits from beloved high-end fashion brands such as Balenciaga, Prada, and Thom Browne.
All items will range from $2.99 to $8.99 and the store offers hundreds of free outfits as well. It’s said the customisable avatars are meant to act as a visual representation of a user on their social media accounts… since clothing is so important in individual expression offline, it appears to be a natural progression.
The only question left to ask is what’s the dresscode in the Metaverse?
Date online and make out without leaving your house

Introducing the Metaverse’s first dating app, Nevermet.
We all know how dating apps work these days… two people who conclude the other is attractive after analysing a number of strategically placed photos message each other and may meet up if, by some miracle, schedules align. This is where the app comes in – metaverse matchmakers Solaris Nite and Cam Mullen want to get people to form relationships in virtual reality instead.
Instead of uploading a photo of yourself, you use your metaverse avatar. If two people like each other’s avatars, they get an alert and can start chatting on the app. From there, they can make plans to meet up in a metaverse of their choosing. “We wanted to enable limitless relationships,” Nite says. “We envision a future where people have more meaningful relationships in the metaverse than in the real world.”
The app can also facilitate experiences that are for reasons of location, finances, and the laws of space and time, impossible in the real world meaning that you can quite literally give somebody the world. The Nevermet founders emphasise that their app is less superficial than the competition and has the potential to enable people who feel shut out of traditional dating, due to anything from cultural circumstances or social anxiety, to form connections. “The people that are most engaged in these metaverse dating communities feel most comfortable as their best self in this form,” Mullen says.
Will you be trying to find love through V.R?
Get swole in space

Do you even lift (astroids)?
Immersive experiences are all the rage right now and with Supernatural, an app that allows you to grind out workouts in ancient Egyptian temples, on the surface of the ocean, and even in outer space you can do just that.
Supernatural launched in April 2020, right around the time the pandemic closed down gyms. Suddenly, the future of fitness was a more pressing question than usual. So with only your living room at hand, what is one to do? Strap on a V.R. headset of course.
Although many would claim this is an unfair way to exercise as it is the opposite of being present and engaged in life, a head coach at Supernatural says “You have controllers in your hands. You’re not scrolling. You’re not reading your email on your phone in between reps… I mean, I have literally seen people at the gym trying to check their email while on a treadmill and go flying off.”
If conventional workouts and gyms aren’t for you, and you don’t mind orbs flying at your head in the afternoon, this is definitely worth a try!
More on CULTED
See also: WHAT’S GOING ON THIS WEEK IN PARIS?
See also: CHLOE CHERRY IS THE SSENSE OF VERSACE