Lyst has taken a look back at 2023 in its Year In Fashion report, and what a year it has been; the trend cycle has been hurtling along at a rapid pace, with everything from Tabis to LOEWE tanks leading the trend at some point. It’s been the year that saw quiet luxury, ballet-core, and bloke-core, so strap in and see what’s happened in the mega year that was 2023.
No surprise here: Miu Miu takes the top spot, winning “Brand of the Year” for the second year running. Thanks to some stellar celebrity moments and collaborations with everyone from Church’s to New Balance, the Miuccia Prada-helmed brand has had a belter of a year. Searches have increased 39% year-on-year, with its it logo cashmere cardigan getting a 12% rise in searches.
On the topic of logos, LOEWE was the cream of the crop, with the Spanish House’s Anagram logo being the most-wanted luxury motif on Lyst this year. The emblem has seen searches rise 170% year-on-year. The Anagram tank was the second-hottest product in the second quarter of 2023, seeing a rise in searches of 132%, cementing the Jonathan Anderson-helmed label as a cult brand for another year running.
Trend-wise, we’ve built on the mini-skirt madness of 2022, with fashion fans doing away with legwear altogether, making underwear outwear, and giving rise to the hotpant. The skimpy style has been seen on a host of celebrities — think Bella Hadid, Hailey Bieber, Rihanna, Kylie Jenner and BLACKPINK’s Jennie Kim. After Emma Corrin walked the Fall/Winter 2023 Miu Miu runway in a pair of gold sequin knickers, searches for the brand rocketed to 257% in 24 hours.
On the footwear front, there was a split between the naked shoe, seen in the output of brands like The Row, LOEWE, Khaite, Bottega Veneta, Nensi Dojaka, Chanel and Stella McCartney. The sheer shoe saw a rise of 56% in February. In terms of sneakers, it was the year of the adidas Samba, thanks to numerous celebrity cosigns and collaborations with brands such as Wales Bonner. In November, the TikTok-trendy, football-rooted trainer saw a rise in searches of 13,227% in searches.
When it comes to bags, designer carriers were definitely front and centre however, Uniqlo’s small but mighty Shoulder Bag was on top, seeing 119 million views and TikTok and selling multiple times.
2023 was filled with cultural highlights, with Beyoncé’s RENAISSANCE tour leading the way, thanks to a number of high-profile looks. When the star wore a LOEWE “hands” bodysuit, searches for the Spanish brand went up by 140%. Miu Miu looks went up on the radar of fashionistas too a rhinestone tank top ad shorts from the italian label saw an 81% boost in searches for similar pieces.
When it came to the fashion power couple Rihanna and A$AP Rocky were the most looked-up lovebirds, and honestly we get it. In the year they welcomed their second child, they were spotted carrying items, including the sought-after Bottega Veneta Andiamo bag, which led to a 35% rise in demand for the Italian label following Rocky being snapped wearing a “Bubblegum Pink” iteration of the bag.
This year, we were captivated by the powers of virtual reality, and no brand harnessed the power of VR quite like Jacquemus. Earlier this year, the French luxury label turned its Le Bambino bags into buses which snaked around the streets. Following the widely shared moment, its Le Bambino bag and ballerina flats saw 30% and 49% increase in searches on Lyst, respectively.
2023 was the year Kylie Jenner had her fashion-girlie moment and was seen on the front row of countless shows, from Acne Studios to Schiaparelli. Following her appearance at the latter’s SS24 haute couture show, searches for halter neck dresses hit new highs, rising 57%.
Thieves had a thirst for fashion this year after the TikTok viral story of @nextlevellexuss, who had her Maison Margiela Tabi shoes stolen after a Tinder date, which consequently gave birth to the Tabi Swiper trend. Searches for the trendy split-toe shoes rose by 342% and have seen a 40% rise year-on-year.
Finally, in the fashion frenzy that was 2023, we saw the birth of a number of hot new brands and designers to put on our radar. But London’s Dilara Findikoglu came out winning, thanks to a host of celebrity red-carpet cosigns and consistently good designs. Year-on-year searches for the brand have increased by a solid 89%, and who is surprised with designs like the viral knife dress, famously worn by Hari Nef at the London premiere of Barbie?
What has been your favourite fashion moment of 2023?
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