Y/PROJECT SWITCHES TO CO-ED COLLECTION SCHEDULE

Y/PROJECT SWITCHES TO CO-ED COLLECTION SCHEDULE

Y/PROJECT SWITCHES TO CO-ED COLLECTION SCHEDULE

by CULTED
2 min

Image Credit: Y/PROJECT

Y/PROJECT have announced that they will be unifying their men’s and women’s collection, with the first to be unveiled during Paris Men’s Fashion Week this month. Their decision means that they will now be presenting two shows a year, both during Paris Men’s Fashion Week. Numerous brands have made a similar decision to go co-ed including Balmain, Jacquemus and Givenchy. 

In their statement, Creative Director Glenn Martens states that he has decided to “break away from the intense pace of four fashion weeks a year in order to free more time for creativity and experimentation”. He went on to say that this change was necessary to “further protect our business (and) the fashion that we love”. Martens relates the move to the impact of the pandemic, which allowed the designer to “reflect on the core reasons of our existence.” This is a move that is sure to be welcomed within the fashion community as well as by fans and signifies their commitment to environmentalism. 

Y/PROJECT has always done things a little differently. In June 2020, the brand launched the Evergreen collection, a carry-over collection of Y/PROJECT designs that were sustainably produced which never went on sale. 

In his statement, Martens hopes that this decision to go coed will allow a lapse of time to give the “team more freedom to explore, more time to deliver the intriguing designs you have been expecting from us.” 

His co-ed collection will be unveiled at 4 pm, January 24 during Paris Men’s Fashion Week.

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