WTF Is Going On With Animal Crossing?
Music by: Cabaret Nocturne – Mad Lab.
It’s CULTED with your 60-second FASHION BLAST.
Okay guys, we can’t be the only ones wondering WTF is going on with Animal Crossing.
There’s no doubt that the fashion industry is learning to adapt to the new normal, looking for the most unusual ways to showcase work, but why Animal Crossing?
The game’s unique feature allows users to customise outfits from scratch, immediately appealing to the industry, and Animal Crossing has slowly yielded itself as a global platform for fashion amongst COVID-19.
Designers, such as Valentino and Marc Jacobs, have released their own outfits and hosted gatherings on the platform, and full-blown digital fashion shows are also taking place in the game.
Fashion organisation, Reference Festival, teamed up with photographer Kara Chung and stylist Marc Goehring to create a virtual fashion show on the platform, with looks inspired by Loewe, Balenciaga and Fendi.
And tonight, HYPEBAE will also be hosting a virtual runway, calling on fans to design their best customised outfits. The online event is invitation-only, but you can watch the full event on HYPEBAE’s youtube live-stream.
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See also: CULTED ROUNDTABLE EP1: THE FUTURE OF THE FASHION SHOW | FT. NATASHA ZINKO & LEANNE ELLIOTT YOUNG