WOOD WOOD EXPLORES OUR HUMAN INSTINCT FOR FW21

by CULTED 3 years ago

by CULTED 3 years ago 2 min

Image Credit: Wood Wood

Wood Wood showcased its first-ever seasonal film directed by Danish director Fenar Ahmad titled ‘Rendezvous’. The film, shown at Copenhagen Fashion Week, depicts models running around the concrete buildings and along the river banks of Copenhagen in hopes of finding each other. Accompanied by techno music, the show feels like a re-interpretation of ‘Run Lola Run.’

The film has been described by co-founder and creative director of Wood Wood Karl-Oskar Olsen as “a cinematic universe, reflecting on the now, where uncertainty is overruled by instinct”. Since Wood Wood’s creation in 2002, this collection marks a new beginning for the almost 20-year-old brand. This time around, instead of leaning on established partnerships, Wood Wood focuses on personal development, shifting towards a more mature audience.

The cinematic show offered us jacquard patterns on both men’s and women’s overshirts, cardigans and vests. The use of vibrant wool and two-toned pieces, accompanied by well-defined cuts certainly appeals to Wood Wood’s new audience. The show also gave us elongated silhouettes which included overcoats and various tech-wear pieces. The show, perhaps more sophisticated than previous ones, retains the brand’s unfiltered attitude and outlook on fashion.

Wood Wood’s latest show gave us an adrenaline-filled storyline and a look into a more sophisticated and mature wardrobe (sorry guys). It all stayed true to the brand’s core identity of sub-cultural exploration, let’s see what Wood Wood comes up with next.

Watch the full film below.