Will COVID-19 Be The End Of The Fashion Mag?
Music by: Simon Sizer – Ares.
It’s CULTED with your 60-second FASHION BLAST.
As bookshops and magazine stores around the world are closing due to COVID-19, newsstand sales are expected to plummet. But what does this mean for the fashion mag?
In an industry that was already struggling, glossy mags are now facing more issues than ever.
Currently printing presses in the US and Europe are still running, but that’s not to say this won’t change. Even if printing continues, the monthly issues being produced are already outdated by the time they reach readers’ mailboxes. GQ’s latest issue sees Daniel Craig on the cover, despite the new Bond film being pushed back till November. And American Vogue has a similar issue with an editorial on the Met’s ‘About Time’ exhibition.
Fashion mags are also facing issues with advertisers, who no longer have huge budgets due to a drastic decline in sales. Kering and LVMH are just 2 examples of such advertisers, who are facing major losses.
But one of the most important issues is the impending identity crisis. A focus on luxury fashion risks feeling incredibly out of sync in today’s climate.
So guys do you think fashion magazines can survive this blow?
Let us know below.
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