Who’s Gen-Z Crowned As Their Most Influential Fashion Icon?

Music by: Rujay – Dystopia.

It’s Tiffanie with CULTED.

Want to know who’s the most influential fashion icon of our generation?

A new report by LayBuy crowned Zendaya as Gen Z’s most influential fashion icon, with Billie Eilish and Kylie Jenner coming in joint second, followed by Rihanna in third place. But that’s not all.

According to the survey, 35% of us admitted to buying the exact fashion items we see on celebs and influencers, with Gen-Z males spending 36% more than women on emulating an influencer’s style. That basically means that guys on average you’re spending around £141 per month to dress like your favourite influencer.

What’s even more surprising is that 32% of the guys surveyed said they buy celebrity or influencer inspired clothing once a week, or more! So it’s really not surprising that brands like Celine are tapping into the rising popularity of TikTok influencers. 

So guys, we want to hear from you! How often do you buy clothing that you’ve seen on celebs or influencers? 

Let us know below.

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