With attention off the big catwalks in Europe, fashion’s attention has shifted towards different endeavours. In London, this saw the streetwear scene come into its own – playing host to a series of drops, events and giveaways that sent the city into a frenzy. Drawing crowds of young people who lined the block in anticipation of getting their hands on the latest drops, last week saw Carnaby St, Soho and Covent Garden shut down at key events. Let’s take a look.
TRAPSTAR POP-UP
Streetwear has always been somewhat shrouded in mystery – and this drop from Trapstar was no different. Releasing limited info that instructed fans to meet at Soho Square at 2pm Thursday, the ‘we outside’ proceedings were set to begin with a limited wristband assignment, which would then grant you access to the pop-up location. Instructions were short and sweet:
1. Be Outside
2. Pull up to Soho Square 2pm
3. No Lacking.
From there, those lucky enough to grab a gold wristband from the Trapstar crew (who were all in the brand’s ‘military’ range) pulled up on Soho, lining the alleys to cop a piece of the latest drop. Slawn produced a live piece of artwork in front of the audience, and KTrap and Blade seemed to drop a music video too. Not bad for a Thursday.
KICK GAME X RONDODASOSA
Elsewhere, musician Rondodasosa went from full Trapstar fits to engineering a giveaway at Kick Game, Covent Garden. Drawing crowds in the main piazza, the rapper pulled up to meet fans, sign key pieces and give away some free kicks.
Chucking them from the top of a car, Rondodasosa got the waiting crowd riled up and ready, generating hype with his appearance in central.
OMEGA X SWATCH
Just down the road, Swatch x Omega were shutting down the Covent Garden store with crowds gathering to try and cop the brands’ new ‘Moonswatch’ collaborative drop. The Omega x Swatch Speedmaster collection consists of 11 pieces referencing different planets and celestial bodies within our solar system including the Moon, Earth, Sun, Mars, Jupiter, Saturn, Pluto, Venus, Uranus, Neptune, and Mercury – all at a fraction of the price of the original luxury Omega counterpart.
This was a process replicated across the world, with lines seen outside Swatch stores everywhere from Oxford St to Times Square. The watches in question are now reselling at 10x retail – and many of the stores had to be shut down to avoid further crowding issues over the weekend.
Check out the events as seen by us, here:
MORE ON CULTED:
See also: CULTURE, COMMUNITY & HYPE: STITCH HAS GOT IT ALL
See also: CULTED SOUNDS: CARISS AUBURN TALKS CREATIVE INFLUENCES, PRODUCING ON GARAGEBAND & HER DREAM PROJECT
