PUMA has launched its groundbreaking and innovative new football kit designs as part of its 2021 Federation Away Kits.
The kits will be worn by the men’s, women’s and youth teams as part of PUMA’s ‘Only See Great’ platform which celebrates the unique central identity of PUMA’s leading federations of Italy, Austria, Czech Republic and Switzerland.
The kits go beyond the status quo of football, blurring the lines between the sport itself and fashion. Each kit symbolises national pride and identity, with Puma using contemporary designs to reimagine the position of kit marques and symbols.
Speaking of the Federation Away Kits, PUMA Global Director of Creative and Innovation Heiko Designs said “Our aim was to create groundbreaking designs that bring newness and energy. Each kit celebrates national pride, inspiring our teams to achieve greatness at this summer’s major championships”.
The PUMA Italy, Czech Republic and Switzerland Away kits are available from April 22 at PUMA.com, PUMA stores and leading retailers worldwide. The Austria Away Kit will be made available for pre-sale on the same day, releasing globally on April 24.
More on CULTED
See also: PUMA CELEBRATES FOOTBALL DIVERSITY WITH ‘THE INFLUENCE PACK’
See also: PUMA PAYS TRIBUTE TO LUIS SUAREZ’S HISTORIC 500 GOAL LANDMARK