Thursday NEWSRUSH Featuring Supreme X The Smurfs.
It’s CULTED with your NEWSRUSH for Thursday 13 August.
First up, Hood By Air is set to drop its first Museum capsule collection, looking at the brand’s history through its past and present logos. The first drop of the two-part capsule collection is out today on hoodbyair.world featuring sweatshirts, outerwear, accessories, art, and more, with prices ranging from $55 to $295.
Next up, Dr Martens has now repaid its furlough cash to the UK government following strong lockdown sales. The brand saw a 50% increase in sales, with the group’s profit almost doubling.
In other news, Ralph Lauren is partnering with Chance The Rapper for “a pre-performance experience” to mark the launch of the Ralph Lauren x Bitmoji collection. The brand’s virtual Bitmoji wardrobe comes as an attempt to diversify the brand to a younger audience. At the moment, details of the performance are scarce but it does seem that Chance’s avatar will be dressed in looks from Ralph Lauren.
And to round off today, Supreme has tapped The Smurfs for its AW20 collection. Supreme took to Instagram to tease 2 pieces from the collection – a matching set of denim jacket and pants.
That’s all for this morning. It’s Sam with CULTED.
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