Image Credit: Gucci X The North Face
2020 has been a shaky year for fashion, with a significant sales drop in the first half. However, with a steady incline in the last six months, 2021 seems to be a much more promising year. In the meantime, Lyst has released their fourth quarterly index, looking back on fashion within the last three months of 2020.
This year, for the first time, The North Face 1996 Retro Nuptse jacket ranked number one in both the women’s and men’s hottest products list. The success of the coveted jacket can be attributed not only to its gender-neutral functionality, but also its widespread celebrity endorsement, as seen on Kendall Jenner, Bella Hadid, and many more. Comfortwear and gorpcore style has managed to impose itself throughout the end of 2020. This, perhaps, comes as a result of the several lockdowns imposed on us and the numerous fashion campaigns which incorporated heavy outerwear inspiration. Overall, the search for puffer jackets grew by 174%.
Other items on the women’s products list included the Birkenstock shearling-lined Boston clogs, the SKIMS velour hoodie, the Jacquemus knitted bralette and the Marc Jacobs Snapshot bag. While several products represent the comfort and loungewear everyone longed for, during times of lockdowns, a few pieces still indicated a desire to dress up and go out.
The men’s hottest products showed a heavy interest in both comfort-wear and activewear. Some of the items listed include the Nike Tech Fleece full zip-up hoodie, the Moncler Montcla down jacket, the Birkenstock Boston clogs and the On Running Cloud X sneakers.
Lyst has also compiled an index of the 20 hottest brands that closed 2020. In the top five rankings, we see Gucci, Balenciaga, Moncler, Off-White and Prada in this respective order. Gucci managed to keep their number one spot due to its GucciFest fashion festival, its collaboration with The North Face and for the infamous dress worn by Harry Styles on the cover of Vogue’s December 2020 issue. Off-White and Prada both went a few spots down the ranking, leaving space for Balenciaga and Moncler to take over, with the Italian luxury outerwear brand rising ten spots higher than in Q3. The list also saw smaller brands appear, such as Stone Island and Fear of God, ranking nineteenth and twentieth respectively.
To discover the full rankings, click the link here to head over to Lyst.
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