The North Face And Patagonia Pull Advertising From Facebook.
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Patagonia and The North Face are the latest brands to pull ads from Facebook in light of the platform’s handling of hate speech and misinformation.
The brands joined the #StopHateForProfit call-to-action by the NAACP and The Anti-Defamation League, encouraging businesses to take down their Facebook advertising for the month of July.
In a statement the NAACP said: “It is clear that Facebook and its CEO, Mark Zuckerberg, are no longer simply negligent, but in fact, complacent in the spread of misinformation, despite the irreversible damage to our democracy.”
Patagonia added “from secure elections to a global pandemic to racial justice, the stakes are too high to sit back and let the company continue to be complicit.”
With more brands joining the initiative over the weekend, it looks like we’re set to see more big names pull their advertising from Facebook for the month of July.
Who do you think will be next?
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