Every year, twice a year, it isn’t just Copenhagen Fashion Week to look forward to in the Danish capital, there’s also the Copenhagen International Fashion Fair. Starting off as a local fair, the CIFF has grown to a global scale, making it the spot to hit when in Copenhagen to discover the boundary pushing next gen brands.
Taking place at the Bella Center, the Danish bi-annual trade fair had showrooms that spanned over multiple floors, taking up 20,000 square metres, with over 500 brands on show. The choice is plentiful, with menswear, womenswear, kidswear and footwear on show for buyers and other visitors to indulge in.
This year marked the first time the CIFF was officially partnered with Revolver, a business venture first announced at the last fair. Together, the two brought in a mix of fashion and culture, with brands like A. Roege Hove, Fred Perry, 5th. Avenue, Tonsure, My Essential Wardrobe, Wushu Ruyi and plenty more to fill up the spacious center.
It’s not just clothing and browsing that takes place at the CIFF though, as the event has organised some talks led by industry experts to dive into themes from the blockchain’s future impact on fashion to the importance of curation and visual identity in a digital era dominated by images.
It’s been over 30 years that the CIFF has been pushing for a positive change in the industry by highlighting all sorts of Scandinavian brands, artisans and designers. It’s a place of cultural exchange where education, creativity and the industry-client relationships are challenged and recontextualised under a modern lens.
Whatever it is the CIFF has in store for us, we’re for it. Until then, see you next February Copenhagen International Fashion Fair.
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