Selfridges & Highsnobiety Announce ‘The Co.Lab’.
Music by: CJOnTheBeat – Nemesis.
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Selfridges and Highsnobiety have teamed up to create “The Co.Lab” which they are calling a “first-of-its-kind retail concept”.
Housed within the London flagship Selfridges store, the pop-up shop will showcase specially curated releases and collaborations.
“The Co.Lab” launched on Monday the 6th January, taking over Selfridges’ Corner-Shop, with new products dropping weekly.
The first drop features a collection of Highsnobiety merch, commemorating the documentary ‘Colette, Mon Amour’, a tribute to the Colette Boutique in Paris.
Further collaborative releases will follow throughout the month from Maison Margiela, Sotheby’s and Matthew Williams’ ALYX x B&O.
As well as being available in-store, the products will also be available online at the Highsnobiety shop.
CEO and founder of Highsnobiety, David Fischer says the “partnership was a natural fit, as Highsnobiety is leading the way for a new type of storytelling and Digital curation of products, while Selfridges truly understands how to curate and tell stories within a physical space”.
So will you be visiting “The Co.Lab” at Selfridges or browsing the products online?
Let us know below.
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