A month has passed since Men’s Fashion Month swept London, Milan and Paris, and we’re slowly starting to see the biggest trends of the week’s proceedings filter into shopping habits. Some were more outlandish than others, but are gaining traction online, whereas some of the more subtle references will take a while longer to filter through the machine that is the Fashion Industry to arrive as a new trend.
Luckily, Vestiaire Collective have come through with the lowdown on what’s trending, one month on. One of the biggest spikes in searches is for Denim, with the site seeing a 54% increase in searches for denim in the past 2 weeks, compared to last year. This can be attributed to Glenn Martens’ ongoing Diesel renaissance, as well as Prada’s denim-heavy showcase in Milan. Speaking of Diesel, the brand has monopolised searches on mini bags thanks to its 1DR – the D-logo bag that many are seeing rival Jacquemus’ Chiquito in initial it-bag popularity. With searches for Diesel up 288% over last year, over 60% of these searches are for the bag.
One of the highlights of the PFW schedule was Ami Paris’ show, which gave panoramic views of the city, a supermodel lineup and a lesson in elevated tailoring. With the handful of famous attendees making noise online, this has translated into a spike of +50% searches for the brand on Vestiaire, compared to the same period last year.
JW Anderson has just announced that it will be showing in London for the upcoming Fashion Week, but it’s Jonathan’s work at Loewe that made waves online following its futuristic and sustainably-minded show in Paris last month. The evergreen Puzzle and Basket bags have been the most sought after, with searches up 24% compared to last year.
Closing off proceedings was Jacquemus, who showed off-schedule and outside of Paris, taking to the Salt Lake near Arles to show its latest collection. Dramatic landscapes, fresh linens and a keen understanding of what works in today’s fashion-scape meant that it was a show to be remembered: something that has been evidenced in the 23% increase in searches for the brand compared to this time last year. As to be expected, people are after Jacquemus bags and hats above other categories.
More on CULTED
See also: SOCIAL MEDIA & SEX WORK: THE GEN Z ICONS SHATTERING GLASS CEILINGS
See also: NOTHING MATTERS ANYWAY: WHY THIS SUMMER IS FOR THE LOST GENERATION 2.0